THE LEGACY HUNTERS - THE SINGAPORE SHOPHOUSE PODCAST

The Singapore Brand Story - We look at Axe Brand Oil

Simon Monteiro Season 1 Episode 1

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Since I was little my parents will let me use this great medicated oil and with my focus on Singapore Great Brands History ,
 I feel it is an honor to talk about the History of Axe Brand Oil.

This is from a  cover story about the history and legacy of the Axe Brand I found an articke way back, a medicinal oil company that has been around for over a hundred years.

Leong Heng Keng, the founder of the company, began making Axe Brand oil from a family recipe that was passed down through generations. The company initially sold the product in Singapore, but eventually expanded to Southeast Asia, Africa, Australia, and Europe. The article highlights the challenges and successes the company faced, including the competitive market and the constant need for promotion.

It also discusses the impact the company has had on its communities, especially through its charitable work.



This Podcast is all about Legacy and Heritage Real Estate

It is also a platform for us to share what we read, heard and researched.

It also tells about Singapore Architecture Heritage and the Legacy behind the People & Places from the 15th Century right to current .

We focus on The Straits Settlement Era in COLONIAL SINGAPORE

We will have guest speakers and presenters on Legacy & Topics related to Family Offices, Private Banking & Legacy Planning .

www.shophouse.com.sg www.shophouse.club

We can be contacted at simon.monteiro@listsir.sg

Simon MONTEIRO Real Estate Associate in Singapore South Region - Sotheby's International Realty

Our One Sop Consultancy - Straits Shophouse Pte Ltd with Dr Julian Davison & Our Architectural Consultant Alvan Ng - An Architect turned Realtor.